Joost Mulleman

Everything begins with Joost.
With a deep drive to create, to build, and to keep evolving, guided by craft and intuition rather than trends.

From an early age, he found his place in the trade.
In his parents’ garage, he took his first steps: cutting hair, experimenting, learning by doing. What started as curiosity and play slowly became a craft rooted in attention and care.

At fifteen, Joost began his apprenticeship in a leading barbershop, where he learned to truly understand the profession. Not just the techniques, but the discipline, responsibility and respect that define true craftsmanship.

Over the years, his vision expanded.
After gaining experience in barbershops across the Netherlands, his focus shifted beyond the chair. He felt a strong need to share knowledge and elevate the craft. As Creative Director at the Barberschool Amsterdam, Joost played a key role in its growth into the largest recognized barber school in the country.

His work soon gained international recognition.
Joost collaborated with global brands such as Esquire Grooming, Farouk CHI BioSilk, Sebman and Wella. As a global director and brand ambassador, he was responsible for education, new techniques and visual direction. His work took him around the world, from intimate sessions to large-scale international shows for thousands of professionals.

Yet the essence never changed.

For Joost, the craft is not about status or speed, but about intention.
Understanding what you create and why. Letting creativity be supported by technique. And finding joy in the process, every single day.

That mindset shapes everything he builds.
From the way he cuts to the spaces he creates. From the people he works with to the atmosphere he values.

The number 39 carries a deeper meaning within that story.
In numerology, the number 3 represents creativity, expression and connection. By reversing it, it became not only an address, but a symbol of balance, inspiration and humanity, values that guide Joost in everything he does.

Today, Joost still stands behind the chair with the same intention as when it all began.
Driven by craftsmanship. By the love of creating. By the desire to build something real.

Not big for the sake of being big. But true because it feels right.